How to Craft a Small Business Content Marketing Strategy
If you’re a small business, incorporating content marketing into your overall marketing strategy is a must.
Not only does content marketing help with driving traffic without being expensive, but it also provides your company with the platform to compete with other larger competitors.
If you’re new to content marketing, here are some steps that you can take to craft a small business content marketing strategy.
How to create a small business content marketing strategy
- Establish your mission or goals
To start, you’ll want to go ahead and establish your goals. Make sure that your goals are SMART (specific, measurable, relevant and time-based). Your goals can be about acquiring subscriptions, increasing sales and more.
- Figure out your performance indicators
You’ll need to figure out which indicators will be your key performance indicators. This can be anything from unique page views to referral rate, conversation rates and more.
- Figure out your